I’m always discussing my problem with how expensive free from food (follow me on Instagram for more gluten-free chat!) is so I was excited to hear that Asda is following in Morrison’s footsteps by lowering the prices of Free From essentials from Monday.
Asda has slashed the price of an amazing 62 Free From staples including pasta, flour, milk alternatives, cereals and bread among others thanks to a £6.17m investment.
Reductions include…
-a 78% decrease in the price of Free From Flour (was £1.50, now 33p)
– a 67% price cut on Free From Frosted Flakes (was £1.80 now 59p)
– Free From pasta range was £1, now 53p or 2 for £1
– Free From Meat Gravy 170g was £1.20 now 60p
·-Free From Special Flakes was £1.80, now 62p
-Free From Choco Snaps was £1.80, now 87p
– Free From White Rolls was £1.50, now 96p
– Free From Grated Cheese was £2, now £1.40
– Free From Freida the Caterpillar Cake was £6.25, now £5.92
-Asda Free From Sauces reduced: pasta bake now 75p, tiaka masala now 64- and bolognese now 59p.
-Schar items reduced: for example waffles and paninis now £1.50.
-The Real Yorkshire Pudding Co yorkshire puddings now £1.50.
Rebecca Long, Senior Buying Manager, Free From at Asda said: ‘With more people than ever buying Free From foods, we’re pleased we can help make these more affordable by lowering our prices, matching the prices of selected lines gram for gram against the non-Free From equivalent.’
“We believe there should be no reason for our customers to pay more for food if they have an intolerance and want to ensure our customers can get everything they need under one roof, regardless of dietary requirements or lifestyle choice.”
Well done Asda! If you’ve found this post useful, do follow me on instagram where I regularly share money saving tips for eating gluten-free or sign up to my gluten-free newsletter! You might also find my guide to getting discount codes on gluten-free recipe boxes useful.
