Privacy Policy

Who we are

A Balanced Belly is part of the Elysium family of magazines and is run by Elysium Lifestyle Magazine LTD, based in the United Kingdom. We are the controller of the personal information described here. You can contact us at editorial@abalancedbelly.co.uk.

What we collect

• When you contact us through the contact form or by email: your name, email address, the subject you choose and your message.
• When you sign up to the Letter: your email address and, if you give it, your first name.
• When you leave a comment: your name, email address, comment and IP address.
• When you browse the site: technical information such as your IP address, browser and device type, the pages you visit and how you arrived. Some of this is collected through cookies and similar technologies, with your consent where the law requires it.

How we use it, and why we are allowed to

• Replying to your messages: our legitimate interest in answering readers and partners, and your consent when you tick the box on our form.
• Sending the Letter: your consent. Every email has an unsubscribe link.
• Publishing and moderating comments, and keeping spam off the site: our legitimate interests.
• Understanding how the site is used so we can improve it: your consent to analytics cookies.
• Showing the advertising that pays for the magazine: your consent, collected through the consent tool provided by our advertising partner Mediavine, where the law requires it.
• Keeping the site secure, and keeping records the law requires: our legitimate interests and our legal obligations.

We do not sell your personal information, and we do not use it to make automated decisions that have legal or similarly significant effects on you.

Who we share it with

• Pressable (Automattic): website hosting.
• Jetpack and Akismet (Automattic): site statistics, security, performance and spam filtering.
• Mediavine: advertising on the site (see the Mediavine section below) and Grow by Mediavine, which runs our Letter sign-ups and reader features such as saving recipes.
• Google Analytics: how the site is used, only if you accept analytics cookies.
• Pinterest, YouTube and other embedded content: these services may set their own cookies when you view or use their content on our pages.
• Retailers we link to: some links are affiliate links, so the retailer can see that you arrived from our site.

We may also share information where the law requires it, or to protect our rights or the safety of others.

International transfers

Some of these services are based outside the UK, mainly in the United States. Where your information is transferred, we rely on recognised safeguards such as UK adequacy regulations or the International Data Transfer Agreement and Addendum.

Cookies

Cookies keep the site working, remember your choices and, with your permission, measure how the site is used and show advertising. When you first visit, a consent message from Mediavine asks for your choices. You can change them at any time through the privacy settings link shown on the site, or through your browser settings.

How long we keep it

• Messages and enquiries: up to two years after our last contact, unless we go on working together.
• The Letter: until you unsubscribe.
• Comments: for as long as the comment stays published.
• Analytics data: no longer than 14 months.

Your rights

You have the right to access your information, to have it corrected or deleted, to object to or restrict how we use it, to data portability, and to withdraw your consent at any time. To make a request, email editorial@abalancedbelly.co.uk and we will reply within one month. If you are unhappy with how we have handled your information, you can complain to the Information Commissioner’s Office at ico.org.uk, though we would be grateful for the chance to put things right first.

Children

A Balanced Belly is written for adults and is not aimed at children under 16. We do not knowingly collect information from children.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

• IP Address
• Operating System type
• Operating System version
• Device Type
• Language of the website
• Web browser type
• Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it last changed.