Advertise with us
Advertise in A Balanced Belly
The Elysium family’s magazine for gluten-free food, gut health and natural living, read by women who choose with care what goes on the table and into the home. Partner with A Balanced Belly, with Elysium Lifestyle Magazine, or with both.
Part ofthe Elysium family
01 The title
Real food and real life, from a family kitchen.
A Balanced Belly began in 2015 as a blog about gluten-free food and life with IBD. Today it is part of Elysium Lifestyle Magazine: a UK magazine for gluten-free and dairy-free cooking, gut health and natural living, with recipes, honest free-from reviews, interiors, gardens and family life.
Its sister title, Elysium Lifestyle Magazine, launched in spring 2025 with the feel of a high end glossy, covering fashion, beauty, health and wellness, relationships, home and living, and arts and culture. Both titles share the same founders and editorial team.
The site has been featured in
02 Our audience
Real women. Real followers.
A Balanced Belly is read mostly by women aged 35 to 60, a readership that commands above-average ad rates. Across the Elysium family our audience is 89% female, 71% UK-based and aged 25 to 64, with the highest concentration in the 45 to 54 bracket: a demographic with strong purchasing intent in wellness, beauty, food and lifestyle.
Followers across our Meta accounts, and growing
Followers across our regular contributors, reaching wellness, beauty and midlife audiences
Engagement rate, well above the 3.8% creative and entertainment average
People reached each month across social and search, from 50,000 depending on the story
Audience by age
Where they read
Instagram, May 2026: 172K views, 97% of them from people who did not yet follow us. Across our channels, 86% to 97% of views come from readers discovering us organically.
03 Our reach
Found on page one.
Verified monthly ad impressions on A Balanced Belly
Search terms ranked on Google worldwide
Linking sites
Countries
Elysium Lifestyle Magazine and A Balanced Belly hold page-one Google positions for specialist health, food and lifestyle queries, including the UK’s top results for “best kefir UK” and “best probiotic yoghurts UK”.
Readers find us across Pinterest, Google and social media, and 78% of them browse on mobile. Pinterest is our largest single traffic source, with readers saving our food, wellness and lifestyle stories.
A Balanced Belly generates 60,000+ verified monthly impressions through Mediavine, where its 35 to 60 female readership commands above-average CPMs. Elysium Lifestyle Magazine offers an ad-free premium editorial environment for brand partners.
SE Ranking and Mediavine data, September 2026
04 Working with us
What we can do for your brand
We love working with brands that fit our pages: healthy living, gut-friendly recipes, free-from food, natural living and family life.
- 01
Sponsored content
Stories and recipes built around your product, written in our voice and clearly labelled.
- 02
Review posts
Honest, hands-on reviews of free-from food, home and natural living products.
- 03
Recipe creation
New gluten-free and dairy-free recipes created for your brand.
- 04
Site advertising
Placements across A Balanced Belly and Elysium Lifestyle Magazine.
- 05
Guest posts and link placements
Features and single links in relevant stories, always useful to our readers.
- 06
Quotes and research
Comment and research for your articles, campaigns and brand endorsements.
- 07
Shop the page
We link your product and brand to your Shopify or webstore, with features readers can buy from.
- 08
Artwork on demand
Our in-house design team creates new artwork or works with yours.
Previous campaigns
- A gut-friendly breakfast sandwich, created with Genius Gluten Free
- The gut-brain connection, with a giveaway that drew lots of entries, for Atlas Biomed
- A first Christmas as a mum, for Boots
05 Cover features
Your client on the cover of Elysium
Every month our sister title, Elysium Lifestyle Magazine, features a cover star who is confident, accomplished and doing something worth talking about. Covers have featured, among others, Sinitta, Gilly Taylforth, Lucy Hilson and Liv Kirby, with Kimberley Chambers in October 2026.
We mix editorial covers with featured cover opportunities for PRs, brands, entrepreneurs and public figures, and handle the creative direction, design and photography art direction. A featured cover includes the cover, a full inside feature, and promotion across our social channels and contributor network.
06 Advertising
Rate card
Your products, advertorial stories and ads, beautifully integrated within the editorial layout of our magazines.
Launch partner rates are available for brands joining us in 2026.
Book your placementEditorial
| Featured cover and inside feature | £650 |
| Advertorial story | £350 |
| Single link in a feature | £35 |
| Artwork from | £50 |
Display banners
| Top lead banner per month | £175 |
| Middle lead banner per month | £140 |
| Bottom lead banner per month | £115 |
| Quarter banner per month | £75 |
| Sidebar banner per month | £50 |
Display banners run on Elysium Lifestyle Magazine. Display advertising on A Balanced Belly is managed by Mediavine.
07 The team
About us and our authors
Written for women, by women. Founders with decades in national press, broadcasting and art direction, and a roster of writers our readers come back for.
Editor in Chief
Sue Moxley
One of the UK’s leading beauty, health and aesthetics experts. A former Beauty Editor of The Sun, she has presented several TV makeover shows and appeared on television as a beauty expert.
Lifestyle Editor
Abby Knight
Over 25 years writing on health, beauty, diet and fitness for national press including Hello!, Woman, Woman’s Own, Top Sante, Best, the Sunday Mirror, The Express and Cosmopolitan.
Creative Director
Paola Minekov
A visual artist and designer, in charge of the creative and visual style of the Elysium titles and of Elysium’s Art and Culture section.
Contributing writers
Jenna Farmer · Lizzie Hayman · Estelle Keeber · Paloma Lacy · Jo Fiddy · Sarah Goates · Mala Moonbeam · Mary Griffin · TJ Higgs · Natalia Giacomino · Leilani Dowding · Aneta Nedyalkova · Cindy Robins
Let’s talk
Food, home and natural living, for brands that belong there.
We look forward to talking to you about how A Balanced Belly, Elysium Lifestyle Magazine and their contributors can raise your brand’s profile, promote a new or existing campaign and increase sales.